For 150 years, the price tag was a promise: one price, the same for everyone. That promise is gone. Today, algorithms help landlords set your rent, software tracks your clicks to figure out the most you will pay, and two shoppers can buy the same carton of eggs in the same store on the same day for different prices. Lindsay Owens, president and CEO of the Groundwork Collaborative and author of Gouged: The End of a Fair Price and What That Means for Your Wallet, joins Newt to explain how pricing became a weaponized science. From grocery stores and airline tickets to concert seats and apartment rents, Owens breaks down who changed the rules, how artificial intelligence supercharged the shift, and what her Shopper’s Bill of Rights would do to restore a fair price.
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